Website Analytics
One of the fundamentals of any form of marketing is the ability to measure results. Search marketing is no exception to this unwritten rule and without the ability to measure statistics, how do you know whether your search marketing campaign is achieving its objectives and goals.
From the beginning of each Betwixt search marketing campaign, we will set up a comprehensive web analytics package to record the number of visitors entering the site, record where they have come from and most importantly how they interact with your website. In addition, we will set up goal tracking which enables us to learn whether the key objectives of the website are being met. For instance a key measure could be to learn how many visitors land on a thank you page after completing an enquiry form.
It is worth noting that there is a requirement for some additional code to be placed on each website page in order to utilise web analytics.