Search Term Analysis
As the title of the page implies, Betwixt will carry out a thorough analysis of relevant search terms applicable to your campaign as part of its initial consultancy.
Search term analysis is integral to any search marketing campaign and allows us in consultation with you to select key terms for each website page.
Depending on the objective of the campaign, search terms can be selected according to their target market (eg UK or US) and popularity in terms of searches performed and size of market. In addition, we will analysis the performance of your old campaign should this be made available to us.
To determine the correct search terms, Betwixt uses a number of tools to select search terms and validate it's findings.
Once search terms are agreed, these form the basis of the optimisation of web copy for each page, meta tags and link building.