Return on Investment (ROMI)
For a given use of money in a marketing activity, the ROMI (return on marketing investment) is how much profit or return is realised. An ROMI calculation is sometimes used along with other approaches to develop a business case for a given marketing or advertising proposal.
NOTE: It has always been the case that proving an exact ROMI has been one of the greatest challenges facing marketing managers/consultants/companies etc. Often the main reason that marketing professionals are unable to demonstrate return on marketing investment (ROMI) on the (client) marketing spend is due to a fundamental inability to agree with the (client) precisely what the parameters for ROMI should be.
Betwixt goes to great lengths to consult with each new client to ascertain the definitive objectives and goals of each search marketing project. Every Betwixt Online Marketing solution is designed to optimise marketing spend and deliver campaign validation and identifiable return on marketing investment for the client.