Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising has been feted as the most effective and measurable method of online advertising. Although this statement probably holds true, a successful PPC campaign still requires a great deal of research, planning and continuous supervision to make sure it continually meets pre-determined objectives, and does not spiral out of budgetary control.

What is Pay Per Click - PPC?
The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis. With so many individuals and companies now using the major search engines to locate suppliers, PPC is effective in driving traffic (visitors) to your web site because your ad is put in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.

Why Pay Per Click - PPC?
Unlike natural search marketing which can take anywhere between 6 months and 1 years to achieve significant results, Pay Per Click is a virtually instant method of receiving clicks to your website from the major search engines and content networks. Within a matter of days, your pay per click adverts could be showing and driving targeted traffic. In addition, there is also the ability to refine the campaign to ensure the best ROMII is achieved.

Search engine click costs usually start at 10p per click depending upon market sector and individual search phrase. It must be remembered however, that simply bidding the most amount per click is not sufficient to guarantee position or high listings. Both Google and Yahoo pay much more attention to the quality of the adverts and the usability of the site to ensure each advert displayed is relevant to the user. A high quality PPC campaign is likely to cost less thus increasing your ROMI.

Our fees, therefore, are based on setting up the initial campaign which includes producing the search term analysis, landing page consultancy and writing optimised advert copy and then managing the search engine spend on a daily basis. How much you budget is up to you, however, with PPC campaigns today, it is all about acheiving the best ROMI and ensuring each campaign is of the highest quality. Betwixt prides itself on delivering a suite of PPC services designed to take the hassle out of managing a successfully campaign and maximizing ROMI:

  • Implement a unique tracking system to monitor your PPC activity
  • Create accounts with the search engines
  • Produce a comprehensive list of relevant search terms
  • Write creative optimised ad text for each search term
  • Provide detailed landing page consultancy
  • Provide detailed reporting including ROI & CPA
  • Optimise each search term against ROI
  • Manage bids on all search terms
  • Provide options for click fraud detection services
  • Provision of monthly report listing all activity