Public Relations Online
A Betwixt Public Relations campaign is designed to promote and sustain 'the development of and maintenance of good relationships with different online publics'. An effective online public relations program should develop credibility, raise visibility, whilst seamlessly integrating with your other marketing activity.
All client campaigns are focused on delivering a combination of four principal aims: driving sales, supporting partnerships, raising investment and recruiting personnel. Unlike its offline cousin, there are additional benefits of regularly submitting online press releases. For instance by optimising each press release, additional back links to the website maybe achieved thus helping the link strategy and ultimately contributing to higher rankings. There is also the possibility of featuring in social networks and forums in addition to internet news sites.
Betwixt marketing can offer compreshensive optimisation and online distribution to high profile online PR websites and major news websites such as Google and Yahoo news.