Online Banner Advertising
Betwixt delivers effective and measurable online banner advertising for a variety of clients from both B2B and B2C sectors. Working to a pre-agreed set of *SMART objectives, Betwixt online marketing is designed to drive the maximum number of click-through's to your business (web site), and influence your customers’ attitudes and behaviour.
Banner advertising remains an effective method of providing brand and product awareness to either a mass market or a highly targeted market sector. In fact according to the Internet Advertising Bureau, online marketing spend in 2005 reached £1.36 billion, making it the fastest growing form of advertising in history. Online advertising has overtaken traditional forms of marketing like outdoor, cinema, directories and even radio.
A Managed Solution
Betwixt delivers a unique blend of creativity
and online banner marketing expertise. We have a track record
of producing manageable banner advertising campaigns that
deliver clear business benefits and a genuine return on marketing
investment. Our totally integrated banner advertising campaigns
encompass:
- Concept development
- Creative design
- Media planning
- Budget management
- Media buying
- Adserving
- View & click based reporting including
return on investment,
mid and post campaign success analysis
In addition to standard, animated and flash banners, buttons and skyscrapers, Betwixt can develop intelligent banners that incorporate search tools, booking engines and rich media ads that allow a much greater level of user interaction through the use of video, sound and cross page animation.
*SMART Objectives:
- Specific
- Measurable
- Achievable
- Realistic
- Time-bound