News
Welcome to Betwixt search marketing news. Here you will find the latest, most up to date information, comment and discussion on search marketing.
Below are excerpts from our Search Marketing Blog, which delivers accurate and forthright industry opinion and debate.
Driving Conversions Through
Good Website Design
Whether you obtain traffic to your website through Natural
Search or Pay Per Click, it is imperative
that the ratio of unique visitors to conversions (sales) is high on your
list of key stats. A recent article we have been reading on Entrepreneur.com
highlights the big difference between a well-designed website and a great-looking
one! Posted June 15th, 2008.
ENDS
SEO Consultancy on the Rise
An interesting article from The Times Online highlights the rise in the
number of firms using reputable search engine optimisation companies to
drive ‘Natural Search’ traffic to websites. “Big firms
are looking more at SEO than pay per click because they realise that consumers
are becoming aware the listings on the side and top of the page are paid
for and that natural listings are in some cases more credible and more
relevant,” said Rebecca Jennings, principal analyst at Forrester
Research. Posted May 9th, 2008.
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Google Webmaster Guidance on Paid Links
Following on from a couple of previous posts we have made on
the subject of acquiring paid links, Betwixt reminds its blog readers
of Google’s guidelines on buying links. Google’s policy on
paid links has long been the same. Posted April 5th, 2008.
ENDS
Managing Your Online Reputation
Reputation management is the process of tracking an entity’s
actions and other entities’ opinions about those actions; reporting
on those actions and opinions; and reacting to that report creating a
feedback loop. Posted March 16th, 2008.
ENDS
Paid Links - Too Much, Too Soon?
This article clearly illustrates the perils of trying to buy your way onto the first page of Google in a short space of time! Posted March 7th, 2008.
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