Link Building Strategy
In certain search engines, including Google, new web sites with the objective of ranking at the top of search engine listings will struggle at best and most probably fail without a robust link strategy.
It is rumoured that some search engine algorithms place more emphasis on external links pointing to a site that the optimisation of the website.
Why? From a search engine perspective, a useful indicator of a website's popularity and usefulness is the number of external links pointing to it. Therefore, Betwixt, as part of any search engine marketing campaign will produce a comprehensive 12 month link strategy. Depending on the objectives of the campaign, this will incorporate one way links to the website, deep links to individual pages, search engine listings, directory listings, reciprocal links and link baiting ideas.
Rather like the abuse of meta tags, unethical methods of link building are rife and in our view short term in their approach. Betwixt guarantee to employ strictly ethical and ultimately viable link building methods which are totally relevant to your website activities and will stand the test of time. See also ongoing Link Building services.