Fresh Content Strategy
There are many elements of search engine optimisation and one that is often overlooked in the rush to complete the other elements is a fresh content strategy which is viable for the long term.
Search engines are hungry for information and will often visit a site on a regular basis if there is fresh content to view. To encourage this, Betwixt, will produce a fresh content strategy for your website. Depending on the objectives of your campaign, this strategy will consist of a timelines stating ideally, when it would help to produce and upload fresh content. In addition, we will assess your website to determine fresh content ideas that can be easily implemented.
Examples of fresh content can include news information or user generated content which is an increasingly popular method of generating content with the minimum of effort. The most striking example of user generated content is Ebay, which has effectively built a business model around such content.
Once the fresh content strategy is agreed, we will optimise each page and produce applicable meta tags each and every time fresh content is ready to be uploaded.