Corporate Identity Online
In today's fast-changing business environment, a company must express it's identity in everything that it does. Betwixt works closely with it's clients in creating and maintaining successful, sustainable online corporate identity programs. For each client Betwixt demonstrates the following:
- How online identity is crucial to market share
- How identity plays a central role in online expansion
- How identity is vital both to effective recruitment and to the way people work together inside a company
- How online corporate identity impacts directly on the bottom line
Before commencing on any corporate identity program Betwixt discusses with the client the necessity for a clear sense of purpose (understood by all employees), and a strong sense of belonging (to the organisation).
Purpose and belonging are the two key facets of corporate identity. Also the online identity of the corporation must be so clear that it becomes the yardstick against which its products, behaviour and actions are measured. Betwixt commonly takes its clients through a series of exercises designed to establish an online corporate identity for now and the future:
- Visual style
- Corporate structure
- Corporate strategy
- Creating an online identity program
- Managing change
- Launching and maintaining an online identity program
LOGO Design
A logo is like your company’s face
to the online world. Its purpose is to uniquely identify
your company by making an indelible first impression on clients
and customers. Betwixt has developed a wide variety of logos
for companies across the UK, from many different sectors,
markets, and industries. We would welcome the opportunity
to discuss your logo requirements and show you some of our
previous work!